By Meredeth Barzen

“THIS JUST IN: Tens of thousands around the Twin Cities metro area were reduced to uncontrollable fits of hugging after the Internet release of the Twin Cities Puppy Bowl’s full-length footage.”

Don’t be surprised if you see that headline flit across the Star Tribune’s front page this week—the Twin Cities Puppy Bowl is coming, and trust us: It’s going to be huge. Hugely endearing, that is.

Clarence of Red Lake Rosie's Rescue takes a time out.

It all started when Lisa Weikle, general manager of Fetch Delivers, was struck with inspiration—to team up with Sidewalk Dog, Sarah Beth Photography and Pampered Pooch Playground, creating a Fantastic Four-style super-squad with only one purpose: put a bunch of puppies in a room and film the inevitable explosion of cuteness that ensues. “I wanted to bring these four groups together, since I know we share the same passion for animal rescue,” Lisa said.

Okay, so we copied Animal Planet’s idea.

But what makes the Twin Cities Puppy Bowl different is that the star players are from local rescue groups like Safe Hands Rescue, Red Lake Rosie’s Rescue, Secondhand Hounds, All Dog Rescue, Minnesota Boxer Rescue, Pet Project Rescue, Rice County Humane Society and Minnesota Pit Bull Rescue.

“It’s great exposure for a new rescue like Secondhand Hounds,” said the group’s founder, Rachel Mairose. “It shows that there’s a need for adoptive parents out there, and there are always puppies available for adoption.” She added, “Who doesn’t like cute puppies?” Answer: no one we want to associate with, that’s for sure.

Check out each pup's personal trading card, designed by Sarah Beth Photography.

“We all have a vested interest in making sure these guys get placed with good families,” said Suzanne Grindle of Safe Hands, a 3-year-old rescue that gets many of its puppies from the high-kill Harlan County Animal Shelter in Kentucky. Some TC Puppy Bowl players came from as far away as Mexico, like Pete from Pet Project Rescue, which works with a Mexican shelter to place puppies and encourage spay/neuter initiatives.

And so, last Saturday, Pampered Pooch Playground was filled to the gills with adorable rescue puppies, pouncing and frolicking and donning adorable, hastily-knitted (but unfortunately, not prescient) Vikings sweaters.

Molly Feeney of Just Paws Puppy Training (shown here with Aldo—not a TC Puppy Bowl player, but a football fan nonetheless) played ref.

Molly Feeney of Just Paws Puppy Training put on her referee shirt to make some tough calls, Clyde’s K9 Cuisine (formerly Well Pet Foods) whipped up some special football treats to re-energize the noble athletes, and The Dog Perk outfitted players in jersey bandanas. Stunt Puppy, Topline Canine, ScoopyPoo and DoodyCalls also helped the day go off without a hitch, and the pups (and people) went home tired and happy.

Pete runs the controversial somersault play.

The result debuts this week on TC Puppy Bowl’s Web site and Facebook page, complete with insightful commentary from Tom Scott and George Scot McKelvey. You can also catch it on Super Bowl Sunday before the big game at “the official veterinary clinic of the Twin Cities Puppy Bowl”—Pet Crossing Animal Hospital & Dental Clinic, which is throwing a big dog-friendly fundraising shindig complete with food, activities, a silent auction, and a screening of Animal Planet’s Puppy Bowl VI. Proceeds from the bash benefit the clinic’s Pet Protection Program for Cornerstone Women’s Shelter, and Sidewalk Dog readers get $5 off if they RSVP by Feb. 4th.

When you watch it for the first time, you may want to don protective headgear—you’ll be hit square in the face with fuzziness, after all. Until then, here’s a teaser to tide you over until the big day!

There’s a heck of a lot going on in the pet industry, perhaps most especially right here in the Twin Cities. (Just check all the activity on our Facebook Page!) This makes us here at Sidewalk Dog very happy, since we’re all about connections: connecting you, our dear readers, with pet-related and dog-friendly businesses and nonprofits, connecting those same businesses and nonprofits with each other, and so on.

Another way local pet-related businesses and nonprofits specifically are connecting is through a networking group called PetPAC (a.k.a. “Pet Professionals and Companies”). The following is a little Q and A with PetPAC founding member Lynne Willeke of Bark Busters:

When did PetPAC start?
PetPAC was founded in 2007.

Who started PetPAC and why?
Sonja Tengdin of ScoopyPoo, Jay Cowan of Fetch Delivers and I started meeting one-on-one to talk about ways we could partner to market our businesses through joint projects. It quickly became apparent we could do even more if the three of us met together. Soon after we were joined by Cathy Menard of The Urban Dog and Amy Rosenthal (formerly) of the Animal Humane Society. The five of us then founded PetPAC.

What is PetPAC’s mission?
Our mission is to grow our individual businesses through networking, to promote and support other member businesses, to promote and support responsible pet ownership and to provide the public with useful information.

What are some of PetPAC’s goals?
Our short-term goals include demonstrating professionalism and leadership within the pet industry and supporting and promoting member businesses through networking. Longer term, we plan to share knowledge with the public and to become the go-to professional association for anything pet-related.

How has PetPAC changed since it started?
Originally, someone that owned or operated a pet-related business needed to submit an application and get approval from the PetPAC membership committee prior to attending a PetPAC meeting. Now PetPAC welcomes guests at our meetings without any prior approval. There remains an application form and a reviewal process for those who wish to become PetPAC members, but anyone is welcome to attend indefinitely as a guest.

If someone wants to join PetPAC, who should they contact?
They can contact me at minneapolisnorth@barkbusters.com or at 763.228.3649.

Anything else you’d like to add?
I’d just like to reiterate that anyone who owns or operates a pet-related business is welcome to attend any PetPAC meeting as a guest. Our next meeting is from 8:30-10 a.m. on January 21, 2010 at Minnesota Grille in Byerly’s St. Louis Park.

Thanks, Lynne! Now, if you still need to pick up a holiday gift for the dog lover in your life, we encourage you to take advantage of the following special offers from PetPAC members:

Bark Busters: $50 off a customized in-home training package (includes all levels). Valid in the Minneapolis/St. Paul metro area.  Limit one $50 offer per customer. More info.

Forever Lawn: $30 off a K9 Potty, a self-enclosed dog potty featuring antimicrobial K9Grass. Perfect for apartments, condominiums, balconies, boats, etc. More info.

Pure Spirit (training, behavior, animal communication): 10% off a 5-session private, in-home training package or $10 off an animal communication consultation. More info.

Talk2theAnimals (animal communication): Talk2theAnimals is running specials on calendars, photo books and more. Visit their Web site for more details, but hurry! Discount codes expire 12/24/09. More info.

Most of us would do anything to keep our pets’ bellies full and their medical needs met. For some Minnesotans affected by the economy, the only “anything” available in their situations is to give up their best friends because they can’t afford food and vet care. This grim reality is what drove Kim Carrier to start The Pet Project last July. (See “Keeping Families Together, One Bag of Food at a Time …“)

Here are a couple fun ways to help this wonderful organization feed hungry hounds (cats, too) this holiday season:

Tails Up: The Pet Project's 1st Annual Holiday Pet Food Drive, presented by The Pet Project, FetchDelivers.com and Pampered Pooch Playground

Muddy Paws Cheesecake's 17th Annual Toy Drive & Cheesecake Sampling

Fetch delivers pet products to homes in the Twin Cities.

By Meredeth Barzen

Remember Pets.com, that short-lived online pet store that delivered to your door? The company went under in 2000, though not for lack of a great concept, as evidenced by FetchDelivers.com, a Twin Cities-based version that takes the grunt work out of keeping Spot stocked with food, treats and toys.

As owner of a pet store—and not a virtual one—Jay Cowan still found himself out of dog food from time to time. Intrigued by the Pets.com concept and loathe to leave the house for emergency dog food runs, Cowan sold his store and started Fetch Delivers as a local, affordable answer for pet owners like himself.

Concept aside, the Web site is especially valuable to Metro dog owners during the upcoming winter months. Picture this: February has dumped another blizzard upon us, it’s four degrees outside, and your pup only has three bowls of food left. Having said food show up on your doorstep certainly seems like the more civilized option, doesn’t it? Especially if said food shows up with a smiling face, no delivery charge and a special treat for Toto?

Tess Keen, director of sales and marketing for Fetch, Inc., points out an added convenience for winter-bound pet owners. “Fetch carries salt for both your water softeners and your driveways,” she says. “We have both regular ice melt and pet-safe ice melt. It was just another heavy and bothersome item to have to go pick up at your local store. Now you can let us do the salt and pet supply delivery for you.”

A man, a plan, a pet, a concept. Looks like FetchDelivers.com just made winter a lot easier for cold people and hungry pets.